AI advertising & cross-source analytics
Data-driven guides on real CPA and ROAS, lowering cost per conversion and managing ads across every channel with AI.
Attribution· 7 min
Cross-source attribution: connect ad spend to real sales
Why ad platforms show clicks but not revenue, and how cross-source attribution links spend to real sales by UTM — giving you true CPA and ROAS per channel.
ReadYandex Direct· 9 min
How to lower CPA in Yandex Direct: 12 data-driven fixes
A practical guide to lowering cost per acquisition in Yandex Direct: negative keywords, search-query cleanup, conversion-based bids, adjustments and cross-source data.
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